Cold email for B2B SaaS, built by people who scaled it.
We have run outbound for 60+ SaaS companies between Series Seed and Series C. Reply rates between 12% and 23%, demos booked from week three, and a 90-day money-back guarantee on the first 8 meetings.
What stops most SaaS companies from winning at outbound.
B2B SaaS outbound fails for two reasons: the buying committee has 5-7 people and most lists target only one of them, and product-led copy reads like a product page instead of a peer message. We solve both — we map the full committee, then write copy in the voice of the buyer, not the marketer.
We map every seat at the table for SaaS companies.
- VP / Director of Revenue Operations (technical evaluation)
- Head of Sales or CRO (commercial sponsor)
- VP Marketing (often the procurement champion for analytics-led tools)
- CFO or Finance Lead (above $40K ACV)
- End-user team lead (pilot driver for product-led plays)
Timing turns a 4% reply rate into 18%.
- Series A / B funding announced in the last 90 days
- VP Sales or CRO hired in the last 60 days
- Active hiring for SDRs, AEs, or RevOps
- Tech-stack signal: a competing tool just became visible on their site
- Pricing page change or new product line launch
A peek inside a real SaaS companies sequence.
- {{first_name}} — pricing benchmark for {{company}}'s ICP
- saw the {{competitor}} hire — quick thought
- {{company}} after Series B — three things we noticed
Saw {{company}} just hired Mark as VP Sales — congrats. Most teams I work with at your stage end up rebuilding outbound in their first 90 days. Quick question on what is in flight.
Helio AI (Series A, $14M raised)
$2.1M sourced pipeline in 90 days, 84 qualified demos
“We were skeptical at first. Sixty days later we are scaling sales to keep up. The math finally works.”
Transparent pricing, no surprise add-ons.
Entry-level engagement, single-channel cold email.
Full-stack engagement: email + LinkedIn + reply handling.
One-time infrastructure, warm-up, ICP workshop.
Common questions for SaaS companies.
Do you work with pre-revenue or pre-seed SaaS?
We do not. Our process is built for $20K+ ACV with a defined ICP. Below that, founder-led outbound usually outperforms an outsourced team for the first 12 months.
Can you integrate with HubSpot, Salesforce, or our PLG funnel?
Yes. We sync replies, meetings, and pipeline directly into your CRM. For PLG-led teams we also handle workspace-signup intent and route those replies to your CSM.
What is the minimum commitment?
Three months. Cold email is a 60-day game and anything shorter does not let infrastructure warm up properly. After three months, billing is month-to-month.
Last reviewed: April 12, 2026. Pricing and benchmarks update quarterly.
Want a 90-day plan tailored to SaaS companies?
Book a 30-minute strategy call. You leave with a custom playbook even if we never work together.
Ready to see what our outbound engine can do for you?
Book a 30-minute strategy call. We will tell you honestly if we can help.