List size / month
Volume without ICP is vanity. Model the slice you can actually personalize and reply-handle — not the biggest CSV you can buy.
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Cold Outbound ROI Calculator
Sliders, not spreadsheets. Move list size, reply rate, meeting rate, and close rate to see how each lever changes pipeline, revenue, ROI, and payback. Industry-default benchmarks are baked in to keep your model honest.
Step 01
Your assumptions
Sliders re-compute the model live. Defaults are conservative B2B SaaS midpoints.
2,500 contacts
250 contacts20,000 contacts
2.5%
0.5%8.0%
30%
5%70%
22%
5%60%
$18,000
$1,000$150,000
$5,500
$500$30,000
Captures every slider value
Step 02
Your monthly model
Per-month outputs at the inputs on the left.
Pipeline (revenue)
$74,250
From 4.1 closed deals
ROI multiple
13.5x
On $5,500 spend
Meetings / mo
18.8
From 62.5 replies
Payback
<1 mo
Net profit $68,750 / mo
Cost / meeting
$293
Cost / deal
$1,333
Annualized
$891,000
Sensitivity — revenue / mo
Stress-test the model| Reply rate ↓ / Close ↓ | Close × 0.5 | Close × 1 | Close × 2 |
|---|---|---|---|
| Reply × 0.5 | $18,563 | $37,125 | $74,250 |
| Reply × 1 | $37,125 | $74,250 | $148,500 |
| Reply × 2 | $74,250 | $148,500 | $297,000 |
Center cell = your current model. Use the rest to brief your CFO.
Model honesty
Outbound ROI is a story you tell with conservative math
This calculator is for planning conversations with founders and finance — not for inventing a miracle. Stress-test reply and close rates in the sensitivity table before you commit budget. For live campaign proof we can publish, see /results.
| Reply rate (tight ICP) | ~1.5–4% |
| Reply → meeting | ~25–40% |
| Meeting → close (SaaS) | ~15–25% |
| Program cost | Agency + SDR + tools (all-in) |
Levers
What each slider is really saying
Reply rate
Healthy cold reply rates on tight ICPs often land roughly in the low single digits. Treat double-digit “benchmarks” with skepticism unless your list is surgical.
Reply → meeting
This is where qualification lives. Soft positives that never become meetings inflate optimism and hide weak offer clarity.
Meeting → close & ACV
Outbound ROI is dominated by deal size and win rate. A mediocre reply rate can still pencil if ACV is high and meetings are real.
Share the model. Argue about assumptions — not vibes.
The URL captures your inputs so finance and GTM can review the same case. If the math only works at heroic reply rates, fix the offer or ICP before you buy more volume. Pricing for done-for-you outbound starts on our pricing page.
How it works
Three steps. No signup. No waiting.
- Step 01
Enter your assumptions
List size per month, reply rate, meeting-set rate, close rate, ACV, and program cost.
- Step 02
Watch the model update
Every slider re-computes pipeline, revenue, ROI multiple, and payback in real time.
- Step 03
Stress-test the case
The sensitivity table shows what happens at half and double your reply / close rates. Bring the printout to your CFO.
Frequently asked
Quick answers, no fluff.
- What benchmarks should I use?
- For tight ICPs, plan roughly 1.5–4% reply rate, 25–40% reply→meeting, and 15–25% meeting→close on many B2B SaaS motions. We pre-fill conservative midpoints — stress-test in the sensitivity table.
- Why doesn't ROI account for sales-team time?
- It does if you enter all-in program cost: agency or SDR salary, tools, and management overhead. Do not model agency fee alone if an AE still burns hours on bad meetings.
- Can I share this model?
- Yes — the URL captures every input. Use Copy share link so finance and GTM argue about the same assumptions.
- What if ROI only works at heroic reply rates?
- That is a useful failure. Fix offer clarity, ICP, or ACV before buying more volume. Heroic assumptions are how outbound budgets get canceled in month two.
- Should I include opportunity cost of not doing outbound?
- For planning, model the program on its own first. Then separately compare against paid or hiring an internal pod — different decision, same honesty about conversion rates.
- Is pipeline the same as revenue?
- No. Pipeline is meetings × ACV (or your pipeline definition). Revenue applies close rate. Keep them separate so optimism does not hide in one number.
- How does this relate to your pricing?
- Use the calculator to see whether a done-for-you program can pay back under conservative assumptions, then compare against live pricing on /pricing.
Want a 90-day outbound plan with ROI targets in writing?
Free strategy call — we map list size, reply assumptions, and meeting targets to a miss clause you can take to your team.
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