Exactly how your first 90 days go.
No black boxes. Here is every week from kickoff through your first quarterly review.
- 01Week 0
Discovery and fit
30-minute call to understand your ICP, goals, and constraints. We confirm mutual fit before anyone signs anything.
- 02Week 1
Kickoff and ICP workshop
Deep dive on your buyer. We leave with a documented ICP, target personas, trigger criteria, and offer positioning.
- 03Week 1–2
Infrastructure and list build
Domains registered, mailboxes configured, DNS locked in, and the first 2,000-lead list researched and verified.
- 04Week 2–3
Sequence writing
Senior copywriter drafts the first 3-touch sequence. You review once, we finalize, we send you a test send from every mailbox.
- 05Week 3
Warm-up complete, first launch
Infrastructure is warm, deliverability is verified at 90%+ inbox placement, and the first campaign goes live.
- 06Week 4+
Weekly iteration
Every week: reply review, copy tweaks, list refresh, and a 20-minute call walking through what changed and why.
- 07Month 3
Quarterly review
We step back. What is working, what is not, what we are removing, what we are adding. Transparent, documented, signed off.
Ready to see what our outbound engine can do for you?
Book a 30-minute strategy call. We will tell you honestly if we can help.