Cold email structures we actually ship.
Ten template angles with the conditions they need to work. Steal the structure, rewrite for your offer, then test.
- 01
Specific-problem opener
Win condition: Strong trigger event in last 30 days
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18–24% - 02
Peer-proof intro
Win condition: Recognizable proof company in same vertical
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14–19% - 03
Audit offer
Win condition: Audit produces real value, not a sales pitch
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16–22% - 04
Competitor-switch angle
Win condition: Crowded category with clear differentiator
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11–15% - 05
Why-now trigger follow-up
Win condition: Sent 4–7 days after a real trigger
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22–30% - 06
Second-chance reopen
Win condition: Genuinely new info from prior touch
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9–14% - 07
Loom video opener
Win condition: Higher-ACV offers, decision-maker target
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12–18% - 08
Industry-report tease
Win condition: You can deliver the report, not just promise it
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10–16% - 09
Reverse-pitch question
Win condition: Buyer wants to challenge their assumptions
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13–20% - 10
Break-up email
Win condition: Sent only after 4–5 prior touches
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8–13%
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