Templates
10 cold email templates that booked $1M+ in pipeline.
Each one with the real reply rate range and the conditions you need to hit for it to work. Steal them, change them, ship them.
- 0118–24%View template
Specific-problem opener
Win condition: Strong trigger event in last 30 days
- 0214–19%View template
Peer-proof intro
Win condition: Recognizable proof company in same vertical
- 0316–22%View template
Audit offer
Win condition: Audit produces real value, not a sales pitch
- 0411–15%View template
Competitor-switch angle
Win condition: Crowded category with clear differentiator
- 0522–30%View template
Why-now trigger follow-up
Win condition: Sent 4–7 days after a real trigger
- 069–14%View template
Second-chance reopen
Win condition: Genuinely new info from prior touch
- 0712–18%View template
Loom video opener
Win condition: Higher-ACV offers, decision-maker target
- 0810–16%View template
Industry-report tease
Win condition: You can deliver the report, not just promise it
- 0913–20%View template
Reverse-pitch question
Win condition: Buyer wants to challenge their assumptions
- 108–13%View template
Break-up email
Win condition: Sent only after 4–5 prior touches
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