Challenge
BrightPath had grown to $40M revenue almost entirely through inbound and reseller channels. They needed direct relationships with Fortune 1000 shippers, but their internal team had never run real outbound and the freight market was tightening.
Solution
Triple-channel sequencing across email, LinkedIn, and direct mail, gated by RFP-cycle triggers and freight-spend intelligence. Replies were handled by a dedicated SDR briefed on each prospect's existing freight network.
Results
- 31 enterprise shipper meetings inside five months
- 9 of those meetings advanced to RFP within the same quarter
- $2.3M in awarded freight tied to outbound-sourced opportunities
- Outbound now represents 28% of new logo pipeline
"Every quarter we say we will hire SDRs internally, and every quarter the FinalOutreach team out-performs. We stopped hiring SDRs."