Challenge
Northwind was running two in-house SDRs at a fully-loaded cost of over $200K per year, with uneven output and high turnover. They wanted consistent pipeline without the management overhead.
Solution
Full done-for-you outbound with senior-voice copywriting, target-account lists built from industry events, and a dedicated SDR for reply handling.
Results
- 156 sales-qualified leads in six months
- $180K net savings versus the prior SDR team
- 4.2x more meetings than the same period the prior year
- CRO reclaimed weekly 1:1 time previously spent coaching SDRs
"The team thinks like operators, not an agency. Pipeline doubled, headcount didn’t."