Challenge
Veridian had a great product but a 14-month sales cycle with hospital systems and no consistent top-of-funnel.
Solution
Clinical-voice copy, targeted outreach to VPs of operations at IDNs, and a pilot-first CTA that matched how hospitals actually buy.
Results
- 14 signed pilots across community and IDN health systems
- 41% of pilots converted to paid contracts inside 9 months
- Doubled top-of-funnel without adding clinical sales headcount
"They understood our buyer inside two weeks. It took our last agency a year."