Challenge
Ledger had strong mid-market traction but enterprise buyers would not respond to their self-serve playbook. Long procurement cycles required a true outbound motion.
Solution
Buying-committee mapping, senior-voice copy, and a trust-first sequence that opened with a security-ready pilot offer.
Results
- $8.4M in newly sourced enterprise pipeline
- 11x return on the engagement across the first eight months
- Average ACV on sourced deals 3.2x vs inbound
- Sales cycle shortened by 22 days on average
"Every dollar we put in returned ten back inside a single quarter."